Editorial: The Importance of November 25th
November 25th is a big day for us for two reasons.
As part of the new AHG Membership program, the Annual Rigby .416 Draw will be open for ALL members to win. Whether renewing (or ‘re-upping’ – an Americanism I really love) or signing up for the first time, you are in line to win.
As a Life Member sign up, you will have 10 tickets in the draw; 5 tickets if you sign up 5 years, and so on. So, every new and existing member will have a chance. The draw will take place on November 25th. Aside from all the goodies that come with each subscrption, this beautiful Rigby is up for grabs. We really are excited with this new chapter.
The 25th is also the second day of our inaugural Virtual Africa Hunting Expo.
This is a first as far as we know when it comes to promoting Africa.
We launched African hunting shows way back in 2009, in Toronto, Canada. A colleague was moving back there and we wanted to open up the Canadian market. Over the next 10 or so years, we expanded across Canada and also hosted shows in Atlanta, Georgia. Some were incredible, some were an utter flop. We certainly made a positive impact, with many still speaking about those events; one guest at Afton this year was at our first event in downtown Toronto.
One of my greatest business lessons was in Atlanta. We grew the show too quickly. Taking on too many outfitters because word got out how well the first one did. Naive me did not realize that our visitor numbers had to grow accordingly. It nearly killed me.
Anyway – 10 years later, licking wounds, with lessons learned, the onboarding of social media and technology – we’re launching the first Virtual African hunting expo. Technology is on our side. And as we have all had to become acquainted with Zoom, Teams, Google and other online meetings platforms, the time differences mean little because African outfitters are ‘manning their booths’ from Africa. (Although in this day and age – I'm not sure I can even speak about men or women, but you know what I mean).
So, if you are seriously considering your next African safari, we are excited to present 400-plus years of African outfitting experience of these 19 reputable African Dawn Outfitters have, from across the continent. They are all African Dawn Members and if you are uncertain of the line up – just look at this list!