New Year, Renewed Enthusiasm | After a road trip over Christmas here are the facts as personally experienced: - More South Africans are travelling locally. From the Karoo to the Western Cape, around Sandton, the Eastern Cape and on driving out of Cape Town – it seemed an endless line of vehicles had explored the garden route.
- There are new marketing entities promoting all sorts of new ways of experiencing what we have always had. I chatted to Trygve Roberts, who started a niche entity – Mountain Passes of South Africa. He told me that 99% of people visiting his website are local clients, passionately reading about and touring our mountain passes.
- Flacks Photography is, for me, the best bird photographer and his online following is gigantic. He is offering to help properties unlock their potential and tap into one of the largest international interest groups – birding. As South Africa is a mega birding destination, this is something to take note of.
- And finally, at my one property in Rivonia, the proliferation of guests wanting a place to relax, escape their world, share an alcoholic drink or three, starting early in the morning, all means the following: This HAS to be a good sign for us in the accommodation sector and we need to keep adapting.
Here’s to a better 2022.
Regards,
Richard Lendrum and the GHASA team
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