Why Smart Pricing? Why Now?
Smart pricing is ubiquitous. Airline tickets, hotel rooms, taxi rides, concert tickets… even physical goods sold online are now priced dynamically. Smart pricing is coming to every industry.
Revenue = Quantity x Price
Smart pricing means correct pricing, not higher pricing. The result is a smoothing of capacity, improved customer satisfaction and increased yield and revenue. Smart pricing satisfies price sensitive customers (eg. locals) and time sensitive customers (eg. tourists).